Max is the CEO of Lumina, and the originator Analytica, of Lumina’s flagship software. He specializes in the design of effective decision technologies, with experience as a researcher, educator, software designer, consultant, and entrepreneur. He conducted decision analysis and led teams to build decision-support tools in a wide variety of applications including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice.

He is Adjunct Professor at at Carnegie Mellon University, where he was previously a Professor in the Department of Engineering and Public Policy. He has been a Consulting Professor at Stanford University, and a member of the Science Advisory Board of the US Environmental Protection Agency.  At Ask Jeeves, he was Vice President for Decision Technology, leading a team to provide online consumer advice. Max has an MA in Natural Sciences from Cambridge University, Master of Design from the Royal College of Art, London, and a PhD from Carnegie Mellon.

He has published four books and over seventy peer-reviewed articles in energy and environment, risk and uncertainty, software design, and artificial intelligence. He led a decision analysis of decommissioning offshore oil platforms that won the 2015 Decision Analysis Practice Award from the Society for Decision Professionals and the Decision Analysis Society. Max received the 2018 Frank Ramsey Medal the highest award from the Decision Analysis Society.